Section Three: Sales

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A. Introduction - The Sales Plan - A sales plan identifies the strategies that will be employed to get your product or services in front of the actual customers or decision makers.

The following sites may assist you:

B. Targetng Customers - Target customers are those that fit the criteria needed to buy your product or service. The following sites offer information on what target customers are and places that can provide you with lists of customers that fit your criteria.

C. Consumer Satisfaction and Loyalty - Consumer satisfaction and loyalty are critical for success in today's markets. Visit:

D. Dividing of Sales Responsibilities -- Management must consider many factors in the division of sales responsibilities, including sales force abilities, market and customer considerations, nature of product and the demands of the selling job. The sites below offer some sample divisions and explanations for consideration:

E. Setting Sales Goals & Measurements - Companies that set goals which are specific, measurable, attainable, realistically high and time bound are more successful than companies that do not.

For more information, visit:

F. Forecasting Sales - These are educated guesses about what your sales will amount to in the future, which gives you numbers to reach for.

The links below may help you:

G. Sales and Customer Relationship Management Software Alternatives - In order to keep track of your customers and make sure they are happy, you need to have a software package that can keep track of the basics like their name and telephone number, as well as conversations, sales opportunities and much more. The following offer you just that:

This is the end of Section Three: Sales Section.

Please use the links below to select another Start-Up Guide section.

Section I. Service/Product Strategy
Section II. Marketing
Section III. Sales
Section IV. Business, Professional and Occupational License
Section V. Operations
Section VI. Finances, Business Structures and Taxes
Section VII. Other Resources