Prince William, VA, June 18, 2009:
Development for the People: Creating Successful Mixed-Use Projects
Dr. Alan Merten and Paul Weinschenk Keynotes at Chamber Luncheon
At the "Economic Development" luncheon of the Prince William Regional Chamber of Commerce, business leaders had an opportunity to learn about the elements necessary for a successful mixed-use project and recieved information on plans for a new mixed-use development adjacent to Innovation@ Prince William.
Peterson Companies VP of Commercial Development Paul Weinschenk addressed the audience first. He explained that in a multi-use project, there are a number of different facility types, such as office, residential and retail, coexisting as stand alone buildings. Mixed-use takes this concept to the next level, vertically integrating coexisting elements, creating a space where people can live, work and play.
Another hallmark of mixed-use development is that it is driven by people, making thriving retail an essential element. “Retail and restaurants drive the initial traffic. Traffic to those amenities then lets you build office and residential space,” said Weinschenk.
Weinschenk also noted the importance of green and public spaces, bringing people together both informally and through organized activities such as concerts or farmer's markets. “People are looking for a connection with the community in which they live. [Mixed-use projects] create an environment that people want to be a part of,” said Weinschenk.
George Mason University President Dr. Alan Merten discussed the evolution of the Prince William Campus of George Mason. When he began with the university 13 years ago, the area now known as Innovation was farmland. Today, it is a thriving technology and life sciences center. Recent additions include the Virginia Forensics Lab and FBI Northern Virginia Resident Offices.
The next stage in this evolution will be to add a mixed-use project, University Town Center. The proposed development would be unique in that in addition to an office, retail and residential mix, it would include amenities such as the Hylton Performing Arts Center and proximity to Innovation and GMU.
Dr. Merten echoed Weinschenk’s sentiment that mixed-use projects should be driven by the people. In the case of University Town Center, he envisions the inclusion of amenities that reflect the needs of Mason students, such as a book store or student center.
To create successful mixed-use development in Prince William, Weinschenk said it will be essential to provide developers with the flexibility to adapt to market demands. He also encouraged county officials to make sure that design standards reflect the political desire for mixed-use development.
About the Region's Chamber:
The Prince William Regional Chamber of Commerce is an organization of more than 1,100 businesses and community organizations working together to sustain a strong, supportive business environment and the high quality of life that has made Prince William one of the top growth areas in the country. For further information regarding the Chamber call 703-590-5000 or visit www.RegionalChamber.org
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