EXHIBITOR Tips
Maximize your return on investment
Check this page each month for articles on how to maximize the ROI on your Expo exhibit. Here are some quick tips on getting results:
- Do pre-show promotion to prospects and customers
- Set measurable goals
- Prepare several questions that encourage conversation
- Remember the rule...listen 80%, talk 20%
- Differentiate-- use color, media, be creative and stand out
- Bring plently of business cards
- Create incentives for visitors to leave contact information
- Keep notes on prospects, and follow-up after the show
Articles
Look for articles on how to maximize your ROI on Expo exhibit space!